BeSurvival Survival, Prepping, & Homesteading Experts

Sample Guest Post

H4 header that has your main keyword and condenses the point of your article into two lines like this. Google and social sites use this as a description.

placeholder header

placeholder adsenseThis is the lead-in paragraph. Use your main keywords as soon as you can.

The above image should be centered, full size (exactly 687×387), and NOT link to anything (see below for more about images).

Make sure there is NO EMPTY LINES before or after the image, or the ad will be injected weirdly and break the layout!

Using several short sentences instead of one huge paragraph lets the user scan faster and keeps them reading longer.

IMPORTANT: Don’t add any headers until you have a few sentences. You have to clear the ad on the left with these first few sentences, adding a header here will make an ugly layout!

Your First H2 Header

This is a good spot for your first header. Only use H2 headers and try to put longtail keywords in them. Using H1 headers can be confusing for Google because they weigh them heavily, and this will dilute your SEO and hurt your traffic. Great SEO = more traffic to your articles!

See, now we’re using full paragraphs. We’ve captured their attention and now it’s time to give the reader some meat. Paragraphs with several sentences work well now.

Here I will show you what a link block is. You make them by typing some stuff in a blockquote and then adding links. We use link blocks to give users related content, show useful products, and to interlink posts for SEO. A link block will look like this:

Top articles on our site that are related to this topic

You’ll want to make sure you add a paragraph below something like a ling block before it runs into a header. Just a few lines of text like this will work. It’s important to add something because it looks a lot better than running a page width object into a header, so a paragraph like this should be a minimum.

A couple of paragraphs are even better, even a short one like this.

Another H2 Header Breaks Up All This Text

We also use a plugin that automatically adds links to certain words. Like if I say the word fire piston it is automatically turned into our affiliate link for an Amazon product.

If you don’t want that to happen, click the exclude post checkbox at the bottom of the editor page.

Breaking It Up
Using shift + enter lets you add a line right above this one, so then you can bold the above line and turn it into a “mini-header” or sorts. This breaks up the page flow and keeps the reader from seeing a giant wall-o-text that causes reading fatigue and leads to unwanted scrolling.

Another One
You can do a couple of these suckers. Or not. Whatever. Just make sure you’re not writing huge paragraphs or readers get bored and start scrolling. Attention spans these days…

Guess The Size Of This Header

We always capitalize the first word in every header, and not every letter. You can use http://convertcase.net to change capitalization if you forgot and need to fix it. It’s also very handy for naming images before uploading them because you can just copy the article header and convert it to lower case with one click.

Adding lists also breaks up a post.

  • Like this list
  • And how it is breaking up this paragraph
  • Into a new type of format
  • That gets the reader’s attention back on track

And just like link blocks, it’s a good idea to add at least a couple of sentences down here before making a new header. Like this.

All Headers Should Be H2

At this point I’m going to switch to some made up text to illustrate a few other things. I’ll add a real conclusion at the end of this article, so please do read that.

Below you’ll see some image examples. But for now, you can quit reading.

BONUS: If you want to learn how to write ridiculously great content for any website, we created a resource called Writing Best Practices that can be applied to any website, not just our own.

It includes best practices, tools, and links to resources and further reading from the best experts on content writing.

The goal was to make anyone, first timer or a seasoned pro, a better writer for the web as a whole and not just a better guest poster for BeSurvival.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

placeholder standard wide

New H2 Header, Maybe A Topic Related To The Above Image

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Speaking Of Images

Welcome back to the real text. You made it.

A few special notes on the above tall images: Tall images are special, because they are for Pinterest because Pinterest LOVES tall images, they get a TON more clicks!

Always upload full size images (exactly 735px wide and about 1,115px high) and then select a custom image size when you add it to the post so it will fit the page. 350px wide works pretty good for most tall images images.

We get a lot of high quality traffic from Pinterest, adding tall images will let them pin and repin your post a bunch.

Wide images don’t do so well on Pinterest but are needed for Facebook and Twitter. This is why we suggest using both image sizes in each of your posts.

Images should be .jpg or .png. Unless your image has a transparent background it should always be .jpg.

Our server will automatically compress all images using tinyjpg.com, so as far as optimizing images go just try to keep the pixel size at the recommended sizes above and keep the file size down to a minimum by saving images as .jpg with 80% quality.

Image upload file size limits:

  • Images uploaded within a Page/Post – 1200px wide x any height
  • Images uploaded directly to the Media Library – 1200px wide x any height
  • Max Image File Size – 2MB

The max width of 1200px is provided for clickable infographics. The largest any image will appear on a post is 687px wide. The reader will have to click the image to see a larger version (if you set a url when you include the image in the post, that is).

Before you upload images, change the name of the image to something useful. “image09302.jpg” is terrible for our cataloging and for SEO purposes.

If your title is “How To Build A Bug Out Bag” and the image you’re adding is a water filter and your keyword is “SHTF survival” for example, you should name the image “how to build a bug out bag water filter shtf survival.jpg” so that it is descriptive and includes a keyword. No keyword? Then just leave that end part off and don’t worry about it.

Then just copy and paste the image “title” field to the “alt text” and “description” of the image when you upload it. If you do have a keyword, you can make it the “alt” text when you upload it instead of the title field.

Final Thoughts

This is the closing paragraph or three. Every post must have a “Final Thoughts” header and a wrap up like so.

It’s a good time to add in one more point and summarize everything. This is your last chance to drive your point home, to elicit some emotion, to make them feel motivated.

A good article length is at least 1,000 words, with 1,200 words being a nice target for SEO purposes. For reference, this post has 1,976 words. You can use a tool such as WordCounter.net to see exactly how many words your article has, or just look down to your bottom left in the editor.

Longer articles are shared the most, get the most traffic and clicks, and are generally loved by our readers more than shorter articles.

BONUS: If you want to learn how to write ridiculously great content for any website, we created a resource called Writing Best Practices that can be applied to any website, not just our own.

It includes best practices, tools, and links to resources and further reading from the best experts on content writing.

The goal was to make anyone, first timer or a seasoned pro, a better writer for the web as a whole and not just a better guest poster for BeSurvival.

Try to write in your own unique voice. Be yourself and make it easy to read. Be comical if that’s part of “you”. Remember that you’re trying to inform AND entertain the reader.

Well that’s it. Are you ready? If you have any questions please feel free to ask.

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